January 17, 2008
The Boston Red Sox, New York Yankee rivalry is defined by intense competition, passionate fans, and close scoring games. As a Yankee fan living in Massachusetts, I have always been an avid ESPN viewer during baseball season so I could have updated statistics to support my opinion that the Yankees are the better team. Because of this, I have been exposed to many—and a variety of—images of the Green Monster at Boston’s Fenway Park. I had always seen the Green Monster during home runs and grand slams but I never realized that it can be used as a form of advertising media. I payed attention to how far the ball was hit, who hit it, and what the score of the game was, not the many forms of media in the background. There is a Citgo sign towering over the ballpark and there are billboards for Ford, Dunkin’ Donuts, and McDonalds. I only have just started reading in to these advertisements. When audiences and fans repeatedly are exposed to the names of these companies, they are more likely to accept and hence utilize their product. Fans that watch a game at Fenway, are exposed to media with out even knowing it. This shows that media is no longer confined to news channels and talk shows but it has spread into the athletic world as well.

The Boston Red Sox, New York Yankee rivalry is defined by intense competition, passionate fans, and close scoring games. As a Yankee fan living in Massachusetts, I have always been an avid ESPN viewer during baseball season so I could have updated statistics to support my opinion that the Yankees are the better team. Because of this, I have been exposed to many—and a variety of—images of the Green Monster at Boston’s Fenway Park. I had always seen the Green Monster during home runs and grand slams but I never realized that it can be used as a form of advertising media. I payed attention to how far the ball was hit, who hit it, and what the score of the game was, not the many forms of media in the background. There is a Citgo sign towering over the ballpark and there are billboards for Ford, Dunkin’ Donuts, and McDonalds. I only have just started reading in to these advertisements. When audiences and fans repeatedly are exposed to the names of these companies, they are more likely to accept and hence utilize their product. Fans that watch a game at Fenway, are exposed to media with out even knowing it. This shows that media is no longer confined to news channels and talk shows but it has spread into the athletic world as well.

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